Who knows what women need better than women? Our apparel is designed for women who ride, by women who ride. We began by compiling a list of 'pain points' from lackluster styling to poor performance. One by one, we solved these problems.
Every design idea begins with an influence from the “outside” world. From there, we deduce how to make those essential creative details into something functional. After all, form does follow function, but that does not mean that the form has to be ugly.
Our clothes embody femininity through good tailoring, fit, and a 2-12 size range. We punctuate a timeless black and white palette with a few visible, but not garish colors. We take cues from our closets and the fashion runways, which add an essential dose of refinement and sophistication.
Cycling is an industry replete with dogma, "rules", and strong opinions about what women cyclists should wear. Because of this, sometimes it can be a challenge to stick to our guns. We know who we are, what we do, what we want, & why we make it. We will never be anything or anyone else.
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