Recently, I caught up with another Bay Area customer, Jolene.  I met Jolene earlier this year after I recognized our cap and leggings at a cycling event.  We chatted briefly and she said that she was training for the Aids/Lifecycle, and that she was doing it alone (YAS, girl! 💪). ...

If you're new here, I'm all about the stories behind cycling. After all, WHY ARE WE HERE?  ON BIKES and WEARING SPANDEX?  The answer always surprises me when I ask a woman who rides.   Last week I had a chat with Diana, a mother of two and an energetic athlete who recently...

Recently I traveled to Dallas for a group ride and pop-up event.  I was super excited to learn that Richardson Bike Mart has female employees at each of their four stores.   Meet Michelle, bike mechanic.  Oh, and she's also a mom of four.  She's helping to change the bike industry, one turn...

A couple of months ago, I saw this image pop up on Instagram.  Instantly, I thought "Good for her!"  And then I thought, "Hey that's our kit!"  So I messaged Maude and asked if we could chat abut her experience at the San Rafael Sunset Criterium: a pretty well known cycling...

When orders kept coming in from a particular woman in Hammond, Louisiana, I took notice.  Sharon was an early adopter and in one of our email exchanges she said something along the lines of 'Congrats on the new business, I started my flight school in 2003, so I know a...