Blog
Brand Pillar #3: Feminine, not Girly.
Posted by Lexi Miller onI’ve never felt so much like a girl, as when I ride a bike. And I do mean girl, not woman, which is strange since I am no longer living in my parents’ house, and I have a longer inseam than many men. What I mean is, I’ve often felt squeezed out...
Brand Promise #3: Be Feminine, not Girly.
Posted by Lexi Miller onI’ve never felt so much like a girl, as when I ride a bike. And I do mean girl, not woman, which is strange since I am no longer living in my parents’ house, and I have a longer inseam than many men. What I mean is, I’ve often felt squeezed...
Anatomy of A Design: The Little Black Short
Posted by Lexi Miller onOver the years we searched high and low to find the best womens cycling shorts but our shopping expeditions were fruitless, as we ended up with an overflowing bin of "almost okay" shorts. That’s why we set out to design the perfect cycling short that is simple in its design but positively functional...
- Tags: womens cycling shorts
Brand Pillar #2: A Sage Approach to Design.
Posted by Lexi Miller onSage adjective \ˈsāj\ : very wise 1: wise through reflection and experience 2: proceeding from or characterized by wisdom, prudence, and good judgment <sage advice> We approach design with the wisdom of our past experiences, and with the desire for beautiful, functional, technical apparel. We look at design elements and think: is...
Brand Pillar #1: Cycling apparel for women, by women.
Posted by Lexi Miller onThere are so many things I love about our logo. I love clover shapes, I love symmetry (even when it's not perfect symmetry). I love that it is one continuous line which makes up four non-girly hearts. Strong, definitive, feminine hearts Each of these hearts represents a pillar that underpins Lexi Miller....