When orders kept coming in from a particular woman in Hammond, Louisiana, I took notice.  Sharon was an early adopter and in one of our email exchanges she said something along the lines of 'Congrats on the new business, I started my flight school in 2003, so I know a...

When I first started cycling, I was a little apprehensive about wearing shorts with padding in the seat.  I mean, who wouldn't be?  I was also really confused about why it was called a "chamois".  After a ride or two, the necessity for the "buttpads" was clear.  The name "chamois"...

Lexi Miller isn't a person.  Lexi Miller is the story of all of us.  Lexi Miller, the persona represents that part of me, and of you who gets up early on a Saturday to ride.  She's that part of you that's training for a triathlon. She's that part of you that finally...

Here in San Francisco, it seems like the temperature always hovers around 60-something, which leaves us searching for the perfect cycling vest.  Chilly in the summer when we are enshrouded in that famously gloomy marine layer, and a bit warmer when it burns off.  A different kind of feeling is...

As always, the design process begins with accentuating the positive, or the functional aspects of a garment, and eliminating the negative ones: the ugly, the uncomfortable, or the non-functional.  This is also what we refer to as a sage approach to design. Many of my early days of cycling were spent in...