There are so many things I love about our logo. I love clover shapes, I love symmetry (even when it's not perfect symmetry).  I love that it is one continuous line which makes up four non-girly hearts.  Strong, definitive, feminine hearts Each of these hearts represents a pillar that underpins Lexi Miller....

Lexi Miller is a brand of women's cycling apparel.  Our garments are the perfect union of form and function.  Our forms are inspired by fashion.  Function comes about by using only the best technical fabrics. Here is the anatomy of one of our very first designs from idea conception to...

N.B. I googled this phrase because I thought: certainly someone has written about this in the context of endurance sports.  Turns out it’s a biblical phrase and I’d just like to say, no I am not going there.  I’m not trying to plagiarize the Bible, nor am I going to...

As the year winds down, so too have my weekly miles, because this fall brought a few impediments: much needed rainfall to the Bay area (a reminder of how spoiled we cyclists were by a dry winter last year, albeit cursed with an epic drought), and the holidaze. The holidaze...