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Storytellers | Diana: Mom, Birdwatcher, Football Player.
Posted by Lexi Miller onIf you're new here, I'm all about the stories behind cycling. After all, WHY ARE WE HERE? ON BIKES and WEARING SPANDEX? The answer always surprises me when I ask a woman who rides.  Last week I had a chat with Diana, a mother of two and an energetic athlete who recently...
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The ties that bind.
Posted by Lexi Miller onA few months ago, we ran a contest: who's your riding buddy and why? Anyone who rides knows that the company you keep on the bike matters, and it's a unique bond formed by things like pace, and sense of humor. Jody and Lisa's entries stuck out. What brought them...
Storytellers | Michelle: The Mechanic
Posted by Lexi Miller onRecently I traveled to Dallas for a group ride and pop-up event. I was super excited to learn that Richardson Bike Mart has female employees at each of their four stores.  Meet Michelle, bike mechanic. Oh, and she's also a mom of four. She's helping to change the bike industry, one turn...
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Storytellers | Maude: The Dark Horse.
Posted by Lexi Miller onA couple of months ago, I saw this image pop up on Instagram. Instantly, I thought "Good for her!" And then I thought, "Hey that's our kit!" So I messaged Maude and asked if we could chat abut her experience at the San Rafael Sunset Criterium: a pretty well known cycling...
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Storytellers | Sharon: The flyer
Posted by Lexi Miller onWhen orders kept coming in from a particular woman in Hammond, Louisiana, I took notice. Sharon was an early adopter and in one of our email exchanges she said something along the lines of 'Congrats on the new business, I started my flight school in 2003, so I know a...
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