When I first started cycling, I was a little apprehensive about wearing shorts with padding in the seat.  I mean, who wouldn't be?  I was also really confused about why it was called a "chamois".  After a ride or two, the necessity for the "buttpads" was clear.  The name "chamois"...

Lexi Miller isn't a person.  Lexi Miller is the story of all of us.  Lexi Miller, the persona represents that part of me, and of you who gets up early on a Saturday to ride.  She's that part of you that's training for a triathlon. She's that part of you that finally...

Here in San Francisco, it seems like the temperature always hovers around 60-something, which leaves us searching for the perfect cycling vest.  Chilly in the summer when we are enshrouded in that famously gloomy marine layer, and a bit warmer when it burns off.  A different kind of feeling is...

As always, the design process begins with accentuating the positive, or the functional aspects of a garment, and eliminating the negative ones: the ugly, the uncomfortable, or the non-functional.  This is also what we refer to as a sage approach to design. Many of my early days of cycling were spent in...

  In a world where automation and algorithms promise to find us everything from a cab to a soulmate, slowing down is antithetical to progress.  We do like to ride fast but when it comes to design and production, we won’t succumb to the pressure to speed up. Much like...